Drive more free Bag Builder use
Make the no-account bag check the clearest entry point from golf search, social, forums, and partner content.
Open Bag Builder →Marketing toolkit
Start with a small founding cohort, prove the round-to-round memory loop, and use Bag Builder content as the free acquisition path. Public, on purpose.
Positioning
“Log the round. Learn the pattern. Play the next one smarter.”
SEO + AEO naming: Use MyCaddie as the primary product name. Use My Caddie, CaddieAI, Caddie AI, and the descriptor “golf bag and round-memory app” naturally in metadata, app listings, creator copy, partner descriptions, and answer-ready pages so search engines and AI assistants connect the names to one golf product.
Grow the brand, audience, and customer base
Make the no-account bag check the clearest entry point from golf search, social, forums, and partner content.
Open Bag Builder →Watch first-round completion, edits, second-round return, and interview feedback before widening the promise.
Review measurement →Start with a small set of fitters, coaches, creators, leagues, and golf communities using tracked free-tool links.
Review distribution →Publish clear loft-gap, bag-building, round-logging, and product-limit answers that match what MyCaddie actually does.
Review content →Compare bag checks, confirmed rounds, second-round return, interviews, and qualified paid intent by source.
Review measurement →What to expect
Quick Log, deterministic debriefs, and Bag Builder work in the browser with no account.
Watch first-round completion, corrections, second-round return, and interview feedback.
Sync, native GPS, and billing wait for measured retention, trust, and paid intent.
Content pillars
Five recurring themes. Every calendar post below maps back to one of these.
Shipping in the open, honest roadmap, reply-guy engagement days.
What a gap or overlap actually is, and why it can cost strokes. The core teaching content.
“Other tools fake your carries, this one won’t” — the trust differentiator, stated directly.
Pro public bags and volunteered amateur bags, always framed as bags we tested.
Show how one confirmed round becomes one useful focus for the next one.
Channels
Ranked by fit for a free, no-account founding product — not by what's trendy.
One authentic "I built a free loft-gap auditor" post with a real screenshot. Never link-drop, never cross-post to five subs at once.
Short threads on the loft-gap problem, a real analysis screenshot, the honesty angle. Reply-guy engagement in wedge-gap and bag-setup conversations.
Screen-recording the gap-reveal moment has the highest ceiling. Kept screen-only so the placeholder URL never needs to be spoken aloud.
One full walkthrough of how the bag score works — the highest-trust format once there's enough organic pull to justify it.
Fitting-obsessed crowd; the deterministic engine earns credibility here. Added once the Reddit and X motion is proven.
Distribution
Use the instant no-account result as the strongest acquisition and trust surface.
Measure: completed bag checks, shared results, return visits, and cohort interest.Contribute useful gap and bag-fit education before sharing the tool where it genuinely helps.
Measure: qualified referrals, completed checks, feedback, and repeat use.Give aligned golf partners tracked free-tool links and clear prompts without inventing performance outcomes.
Measure: partner-attributed checks, content, interviews, and returning golfers.Show real bag inputs, editable round facts, honest limits, and the next-round memory loop.
Measure: qualified watch time, site visits, completed checks, and confirmed rounds.Test one free-tool promise only after activation and second-round retention events are reliable.
Measure: cost per completed bag check, confirmed round, returner, and qualified paid-intent user.Optional paid acquisition
Examples for planning, not active campaigns or forecasts. Start only after free-product activation and retention are measurable.
Guardrail: Never promise lower scores, distance gains, fitting outcomes, or GPS accuracy. Exclude shopping-only and unrelated caddie-job intent.
Guardrail: Use only verified screens and real volunteered bags. No score, stroke, carry, fitting, or automatic-caddie promises.
Measurement
Golfers who complete the free no-account entry experience.
Users who complete and verify editable round facts.
Golfers who come back and make the memory loop real.
Specific feedback on trust, corrections, usefulness, and missing value.
Returning users who ask for sync, native GPS, or a deeper paid layer.
Bag Builder acquisition playbook
A relative content sequence, one substantive post a day max. Planned labels are not posting receipts.
Guardrails
Rules that keep the brand honest, whoever is posting.